SkillShark

AI consulting and lead-generation automation that delivers 80–100 qualified, state-targeted leads to the sales team each day.

Client: SkillShark · Industry: Sports Technology, Athlete Evaluation & Recruiting

Services

AI Consulting
Lead Generation Automation
Workflow Design
Data Enrichment & Validation
Spreadsheet Automation

Technology stack

AI Automation
Lead Enrichment
Data Validation
Excel Automation
Scheduled Workflows

Project overview

SkillShark helps sports organizations evaluate athletes and manage performance data. Its marketing team had established a valuable AI-assisted lead-generation channel, but an employee still had to prompt Claude Cowork, research prospects by location, validate every record, and transfer the results into Excel. We provided AI consulting and end-to-end workflow automation so the team could spend its time engaging qualified prospects rather than finding them.

The challenge

The original process could generate leads, but it demanded daily manual attention and careful review:

• A marketing team member had to initiate and supervise each AI research session
• Target locations changed throughout a predefined schedule—for example, researching Chicago for one date range and Texas for the next
• Every lead needed a named contact's direct email address and phone number, not a generic company inbox or switchboard
• Duplicate organizations had to be excluded from the spreadsheet
• A returning organization could still be relevant when its tryout date changed, but the earlier entry needed to be clearly noted
• The time spent sourcing, filtering, and entering data reduced the time available for outreach

Our solution

We designed an automated lead-generation pipeline that runs every day without requiring the marketing team to write a new prompt:

• Scheduled geographic targeting: The workflow automatically selects the states or markets assigned to that day's date range
• Automated prospect research: AI-assisted discovery finds relevant organizations and the people responsible for the opportunity
• Contact-level quality filters: Records are accepted only when a specific person's email address and phone number are available; generic company contact details are filtered out
• Organization deduplication: Existing organizations are detected before new spreadsheet rows are created
• Tryout-date intelligence: When an organization reappears with a different tryout date, the workflow preserves the opportunity and adds a note referencing the previous entry
• Excel delivery: Clean, structured, outreach-ready leads are added directly to the team's spreadsheet each day

Results & impact

80–100 — quality leads delivered each day
Daily — automated lead discovery and spreadsheet delivery
Direct Contacts — named-person email and phone required for every accepted lead
Duplicate-Aware — organizations checked against existing spreadsheet records
State-Based — markets rotated automatically using the team's schedule
Outreach First — marketing time shifted from lead research to conversations

More case studies

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